What Is DG Fair Value?
Dollar General (DG) fair value estimate using multiple valuation models, updated daily.
As of October 14, 2026, Dollar General (DG) has a composite fair value estimate of $268.79 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $125.00, suggesting the stock is undervalued by 115.0%.
Data as of October 14, 2026 (today)
Composite Fair Value
Undervalued4 of 4 models$268.79
vs. current price of $125.00(+115.0%)
How Is DG Fair Value Calculated?
Four independent models estimate what DG is worth. Each uses different inputs and assumptions. The composite blends them by weight.
DG Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$460.99
+268.8%Undervalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$247.19
+97.8%Undervalued
Inputs used
DG Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$86.55
-30.8%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$81.02
-35.2%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $125.00 is 268.8% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $1.92B | $1.82B |
| Year 2 | $2.11B | $1.91B |
| Year 3 | $2.33B | $2.01B |
| Year 4 | $2.57B | $2.10B |
| Year 5 | $2.83B | $2.21B |
| Year 6 | $3.12B | $2.32B |
| Year 7 | $3.44B | $2.43B |
| Year 8 | $3.79B | $2.55B |
| Year 9 | $4.18B | $2.67B |
| Year 10 | $4.61B | $2.81B |
| Terminal Value | $182.37B | $111.00B |
What Are DG's Key Financial Metrics?
Earnings & Growth
Current Price
$125.00
EPS (TTM)
$7.70
Forward P/E
15.0
Profit Margin
3.9%
Cash & Balance Sheet
Free Cash Flow
1.7B
EBITDA
3.6B
Book Value
$42.10
Total Debt
15.8B
What Do Analysts Say About DG?
Low
$90.00
Average
$142.83
High
$180.00
Upside
+14.3%
DG Fair Value FAQ
What is the fair value of DG?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), DG's estimated fair value is $268.79. The stock is currently trading at $125.00, which makes it undervalued by our analysis.
How is DG's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is DG overvalued or undervalued?
Based on our analysis, DG is undervalued. The current price of $125.00 is 115.0% below our estimated fair value of $268.79.
What do Wall Street analysts say about DG?
29 analysts cover Dollar General with a consensus rating of "Buy." The average price target is $142.83, ranging from $90.00 to $180.00. This implies 14.3% upside from the current price.