What Is DG Fair Value?
Dollar General (DG) fair value estimate using multiple valuation models, updated daily.
As of July 16, 2026, Dollar General (DG) has a composite fair value estimate of $223.96 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $121.28, suggesting the stock is undervalued by 84.7%.
Data as of July 16, 2026 (today)
Composite Fair Value
Undervalued4 of 4 models$223.96
vs. current price of $121.28(+84.7%)
How Is DG Fair Value Calculated?
Four independent models estimate what DG is worth. Each uses different inputs and assumptions. The composite blends them by weight.
DG Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$399.89
+229.7%Undervalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$136.55
+12.6%Fair Value
Inputs used
DG Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$81.55
-32.8%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$73.73
-39.2%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $121.28 is 229.7% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $2.04B | $1.94B |
| Year 2 | $2.20B | $1.99B |
| Year 3 | $2.38B | $2.05B |
| Year 4 | $2.57B | $2.10B |
| Year 5 | $2.78B | $2.16B |
| Year 6 | $3.01B | $2.23B |
| Year 7 | $3.25B | $2.29B |
| Year 8 | $3.52B | $2.35B |
| Year 9 | $3.80B | $2.42B |
| Year 10 | $4.11B | $2.49B |
| Terminal Value | $158.97B | $96.21B |
What Are DG's Key Financial Metrics?
Earnings & Growth
Current Price
$121.28
EPS (TTM)
$7.13
Forward P/E
15.1
Profit Margin
3.6%
Cash & Balance Sheet
Free Cash Flow
1.9B
EBITDA
3.4B
Book Value
$40.09
Total Debt
15.8B
What Do Analysts Say About DG?
Low
$90.00
Average
$130.90
High
$175.00
Upside
+7.9%
DG Fair Value FAQ
What is the fair value of DG?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), DG's estimated fair value is $223.96. The stock is currently trading at $121.28, which makes it undervalued by our analysis.
How is DG's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is DG overvalued or undervalued?
Based on our analysis, DG is undervalued. The current price of $121.28 is 84.7% below our estimated fair value of $223.96.
What do Wall Street analysts say about DG?
29 analysts cover Dollar General with a consensus rating of "Buy." The average price target is $130.90, ranging from $90.00 to $175.00. This implies 7.9% upside from the current price.