What Is GOOG Fair Value?
Alphabet Inc. (Class C) (GOOG) fair value estimate using multiple valuation models, updated daily.
As of October 14, 2026, Alphabet Inc. (Class C) (GOOG) has a composite fair value estimate of $421.66 based on four valuation models: DCF (41% weight), Graham Number (29% weight), PEG (29% weight), and DDM (0% weight). The current market price is $343.65, suggesting the stock is undervalued by 22.7%.
Data as of October 14, 2026 (today)
Composite Fair Value
Undervalued3 of 4 models$421.66
vs. current price of $343.65(+22.7%)
How Is GOOG Fair Value Calculated?
Four independent models estimate what GOOG is worth. Each uses different inputs and assumptions. The composite blends them by weight.
GOOG Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
41% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$659.41
+91.9%Undervalued
Inputs used
DDM (Dividend Discount Model)
0% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
N/A
This stock does not pay a dividend, so the DDM cannot be applied. The composite adjusts by redistributing this weight to the other models.
GOOG Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
29% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$116.68
-66.0%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
29% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$230.87
-32.8%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $343.65 is 91.9% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $118.38B | $106.91B |
| Year 2 | $141.37B | $115.30B |
| Year 3 | $168.82B | $124.35B |
| Year 4 | $201.61B | $134.11B |
| Year 5 | $240.76B | $144.63B |
| Year 6 | $287.51B | $155.98B |
| Year 7 | $343.35B | $168.23B |
| Year 8 | $410.03B | $181.43B |
| Year 9 | $489.65B | $195.67B |
| Year 10 | $584.74B | $211.03B |
| Terminal Value | $7.28T | $2.63T |
What Are GOOG's Key Financial Metrics?
Earnings & Growth
Current Price
$343.65
EPS (TTM)
$19.93
Forward P/E
22.4
Profit Margin
54.8%
Cash & Balance Sheet
Free Cash Flow
22.7B
EBITDA
173.2B
Book Value
$50.90
Total Debt
120.8B
What Do Analysts Say About GOOG?
Low
$340.00
Average
$420.43
High
$485.00
Upside
+22.3%
GOOG Fair Value FAQ
What is the fair value of GOOG?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), GOOG's estimated fair value is $421.66. The stock is currently trading at $343.65, which makes it undervalued by our analysis.
How is GOOG's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is GOOG overvalued or undervalued?
Based on our analysis, GOOG is undervalued. The current price of $343.65 is 22.7% below our estimated fair value of $421.66.
What do Wall Street analysts say about GOOG?
14 analysts cover Alphabet Inc. (Class C) with a consensus rating of "Strong Buy." The average price target is $420.43, ranging from $340.00 to $485.00. This implies 22.3% upside from the current price.