What Is GOOG Fair Value?
Alphabet Inc. (Class C) (GOOG) fair value estimate using multiple valuation models, updated daily.
As of July 16, 2026, Alphabet Inc. (Class C) (GOOG) has a composite fair value estimate of $309.64 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $370.21, suggesting the stock is overvalued by 16.4%.
Data as of July 16, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$309.64
vs. current price of $370.21(-16.4%)
How Is GOOG Fair Value Calculated?
Four independent models estimate what GOOG is worth. Each uses different inputs and assumptions. The composite blends them by weight.
GOOG Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$525.79
+42.0%Undervalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$28.30
-92.4%Overvalued
Inputs used
GOOG Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$112.47
-69.6%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$243.09
-34.3%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $370.21 is 42.0% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $116.06B | $104.54B |
| Year 2 | $135.89B | $110.24B |
| Year 3 | $159.11B | $116.26B |
| Year 4 | $186.29B | $122.61B |
| Year 5 | $218.12B | $129.30B |
| Year 6 | $255.39B | $136.35B |
| Year 7 | $299.02B | $143.80B |
| Year 8 | $350.11B | $151.64B |
| Year 9 | $409.93B | $159.92B |
| Year 10 | $479.96B | $168.65B |
| Terminal Value | $5.77T | $2.03T |
What Are GOOG's Key Financial Metrics?
Earnings & Growth
Current Price
$370.21
EPS (TTM)
$13.11
Forward P/E
25.4
Profit Margin
37.9%
Cash & Balance Sheet
Free Cash Flow
27.9B
EBITDA
161.3B
Book Value
$39.51
Total Debt
95.9B
What Do Analysts Say About GOOG?
Low
$340.00
Average
$427.77
High
$475.00
Upside
+15.5%
GOOG Fair Value FAQ
What is the fair value of GOOG?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), GOOG's estimated fair value is $309.64. The stock is currently trading at $370.21, which makes it overvalued by our analysis.
How is GOOG's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is GOOG overvalued or undervalued?
Based on our analysis, GOOG is overvalued. The current price of $370.21 is 16.4% above our estimated fair value of $309.64.
What do Wall Street analysts say about GOOG?
13 analysts cover Alphabet Inc. (Class C) with a consensus rating of "Strong Buy." The average price target is $427.77, ranging from $340.00 to $475.00. This implies 15.5% upside from the current price.