What Is GOOG Fair Value?
Alphabet Inc. (Class C) (GOOG) fair value estimate using multiple valuation models, updated daily.
As of August 29, 2026, Alphabet Inc. (Class C) (GOOG) has a composite fair value estimate of $190.93 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $342.88, suggesting the stock is overvalued by 44.3%.
Data as of August 29, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$190.93
vs. current price of $342.88(-44.3%)
How Is GOOG Fair Value Calculated?
Four independent models estimate what GOOG is worth. Each uses different inputs and assumptions. The composite blends them by weight.
GOOG Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$241.69
-29.5%Overvalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$10.25
-97.0%Overvalued
Inputs used
GOOG Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$153.56
-55.2%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$205.92
-39.9%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $342.88 is 29.5% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $104.08B | $93.89B |
| Year 2 | $109.29B | $88.92B |
| Year 3 | $114.75B | $84.22B |
| Year 4 | $120.49B | $79.76B |
| Year 5 | $126.51B | $75.55B |
| Year 6 | $132.84B | $71.55B |
| Year 7 | $139.48B | $67.77B |
| Year 8 | $146.46B | $64.18B |
| Year 9 | $153.78B | $60.79B |
| Year 10 | $161.47B | $57.57B |
| Terminal Value | $1.98T | $705.66B |
What Are GOOG's Key Financial Metrics?
Earnings & Growth
Current Price
$342.88
EPS (TTM)
$20.23
Forward P/E
23.2
Profit Margin
54.8%
Cash & Balance Sheet
Free Cash Flow
22.7B
EBITDA
173.2B
Book Value
$50.90
Total Debt
120.8B
What Do Analysts Say About GOOG?
Low
$340.00
Average
$422.34
High
$475.00
Upside
+23.2%
GOOG Fair Value FAQ
What is the fair value of GOOG?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), GOOG's estimated fair value is $190.93. The stock is currently trading at $342.88, which makes it overvalued by our analysis.
How is GOOG's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is GOOG overvalued or undervalued?
Based on our analysis, GOOG is overvalued. The current price of $342.88 is 44.3% above our estimated fair value of $190.93.
What do Wall Street analysts say about GOOG?
15 analysts cover Alphabet Inc. (Class C) with a consensus rating of "Strong Buy." The average price target is $422.34, ranging from $340.00 to $475.00. This implies 23.2% upside from the current price.