What Is KO Fair Value?
Coca-Cola Company (KO) fair value estimate using multiple valuation models, updated daily.
As of October 31, 2026, Coca-Cola Company (KO) has a composite fair value estimate of $66.84 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $94.08, suggesting the stock is overvalued by 29.0%.
Data as of October 31, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$66.84
vs. current price of $94.08(-29.0%)
How Is KO Fair Value Calculated?
Four independent models estimate what KO is worth. Each uses different inputs and assumptions. The composite blends them by weight.
KO Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$87.35
-7.2%Fair Value
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$108.35
+15.2%Undervalued
Inputs used
KO Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$25.12
-73.3%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$33.37
-64.5%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $94.08 is 7.2% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $10.66B | $10.05B |
| Year 2 | $11.56B | $10.28B |
| Year 3 | $12.53B | $10.51B |
| Year 4 | $13.58B | $10.75B |
| Year 5 | $14.73B | $10.99B |
| Year 6 | $15.97B | $11.24B |
| Year 7 | $17.31B | $11.49B |
| Year 8 | $18.77B | $11.75B |
| Year 9 | $20.35B | $12.01B |
| Year 10 | $22.06B | $12.28B |
| Terminal Value | $640.52B | $356.63B |
What Are KO's Key Financial Metrics?
Earnings & Growth
Current Price
$94.08
EPS (TTM)
$3.33
Forward P/E
26.7
Profit Margin
28.7%
Cash & Balance Sheet
Free Cash Flow
4.3B
EBITDA
17.4B
Book Value
$8.40
Total Debt
42.5B
What Do Analysts Say About KO?
Low
$80.00
Average
$97.54
High
$106.00
Upside
+3.7%
KO Fair Value FAQ
What is the fair value of KO?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), KO's estimated fair value is $66.84. The stock is currently trading at $94.08, which makes it overvalued by our analysis.
How is KO's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is KO overvalued or undervalued?
Based on our analysis, KO is overvalued. The current price of $94.08 is 29.0% above our estimated fair value of $66.84.
What do Wall Street analysts say about KO?
24 analysts cover Coca-Cola Company with a consensus rating of "Buy." The average price target is $97.54, ranging from $80.00 to $106.00. This implies 3.7% upside from the current price.