What Is KR Fair Value?
Kroger (KR) fair value estimate using multiple valuation models, updated daily.
As of October 14, 2026, Kroger (KR) has a composite fair value estimate of $89.69 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $60.74, suggesting the stock is undervalued by 47.7%.
Data as of October 14, 2026 (today)
Composite Fair Value
Undervalued4 of 4 models$89.69
vs. current price of $60.74(+47.7%)
How Is KR Fair Value Calculated?
Four independent models estimate what KR is worth. Each uses different inputs and assumptions. The composite blends them by weight.
KR Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$147.36
+142.6%Undervalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$50.71
-16.5%Overvalued
Inputs used
KR Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$33.80
-44.4%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$51.82
-14.7%Fair Value
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $60.74 is 142.6% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $2.70B | $2.56B |
| Year 2 | $2.88B | $2.59B |
| Year 3 | $3.07B | $2.62B |
| Year 4 | $3.27B | $2.64B |
| Year 5 | $3.48B | $2.67B |
| Year 6 | $3.71B | $2.70B |
| Year 7 | $3.95B | $2.72B |
| Year 8 | $4.21B | $2.75B |
| Year 9 | $4.48B | $2.78B |
| Year 10 | $4.77B | $2.81B |
| Terminal Value | $166.47B | $98.02B |
What Are KR's Key Financial Metrics?
Earnings & Growth
Current Price
$60.74
EPS (TTM)
$1.80
Forward P/E
11.0
Profit Margin
0.7%
Cash & Balance Sheet
Free Cash Flow
2.5B
EBITDA
8B
Book Value
$9.80
Total Debt
24.2B
What Do Analysts Say About KR?
Low
$57.00
Average
$68.32
High
$85.00
Upside
+12.5%
KR Fair Value FAQ
What is the fair value of KR?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), KR's estimated fair value is $89.69. The stock is currently trading at $60.74, which makes it undervalued by our analysis.
How is KR's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is KR overvalued or undervalued?
Based on our analysis, KR is undervalued. The current price of $60.74 is 47.7% below our estimated fair value of $89.69.
What do Wall Street analysts say about KR?
22 analysts cover Kroger with a consensus rating of "Buy." The average price target is $68.32, ranging from $57.00 to $85.00. This implies 12.5% upside from the current price.