What Is KR Fair Value?
Kroger (KR) fair value estimate using multiple valuation models, updated daily.
As of July 16, 2026, Kroger (KR) has a composite fair value estimate of $95.25 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $56.56, suggesting the stock is undervalued by 68.4%.
Data as of July 16, 2026 (today)
Composite Fair Value
Undervalued4 of 4 models$95.25
vs. current price of $56.56(+68.4%)
How Is KR Fair Value Calculated?
Four independent models estimate what KR is worth. Each uses different inputs and assumptions. The composite blends them by weight.
KR Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$163.99
+189.9%Undervalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$42.98
-24.0%Overvalued
Inputs used
KR Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$32.95
-41.7%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$52.15
-7.8%Fair Value
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $56.56 is 189.9% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $3.20B | $3.03B |
| Year 2 | $3.42B | $3.06B |
| Year 3 | $3.65B | $3.10B |
| Year 4 | $3.90B | $3.13B |
| Year 5 | $4.17B | $3.16B |
| Year 6 | $4.46B | $3.20B |
| Year 7 | $4.76B | $3.23B |
| Year 8 | $5.09B | $3.27B |
| Year 9 | $5.44B | $3.31B |
| Year 10 | $5.81B | $3.34B |
| Terminal Value | $187.15B | $107.68B |
What Are KR's Key Financial Metrics?
Earnings & Growth
Current Price
$56.56
EPS (TTM)
$1.65
Forward P/E
10.2
Profit Margin
0.7%
Cash & Balance Sheet
Free Cash Flow
3B
EBITDA
8.1B
Book Value
$9.25
Total Debt
24.2B
What Do Analysts Say About KR?
Low
$58.00
Average
$70.64
High
$86.00
Upside
+24.9%
KR Fair Value FAQ
What is the fair value of KR?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), KR's estimated fair value is $95.25. The stock is currently trading at $56.56, which makes it undervalued by our analysis.
How is KR's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is KR overvalued or undervalued?
Based on our analysis, KR is undervalued. The current price of $56.56 is 68.4% below our estimated fair value of $95.25.
What do Wall Street analysts say about KR?
22 analysts cover Kroger with a consensus rating of "Buy." The average price target is $70.64, ranging from $58.00 to $86.00. This implies 24.9% upside from the current price.