What Is MO Fair Value?
Altria Group Inc. (MO) fair value estimate using multiple valuation models, updated daily.
As of October 31, 2026, Altria Group Inc. (MO) has a composite fair value estimate of $59.64 based on four valuation models: DCF (47% weight), Graham Number (0% weight), PEG (33% weight), and DDM (20% weight). The current market price is $78.03, suggesting the stock is overvalued by 23.6%.
Data as of October 31, 2026 (today)
Composite Fair Value
Overvalued3 of 4 models$59.64
vs. current price of $78.03(-23.6%)
How Is MO Fair Value Calculated?
Four independent models estimate what MO is worth. Each uses different inputs and assumptions. The composite blends them by weight.
MO Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
47% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$52.80
-32.3%Overvalued
Inputs used
DDM (Dividend Discount Model)
20% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$58.30
-25.3%Overvalued
Inputs used
MO Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
0% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
N/A
Requires positive EPS and book value. Altria Group Inc. currently has negative earnings, so the Graham formula cannot be applied.
Inputs used
PEG (Price/Earnings to Growth)
33% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$56.97
-27.0%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $78.03 is 32.3% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $7.20B | $6.60B |
| Year 2 | $7.52B | $6.32B |
| Year 3 | $7.85B | $6.06B |
| Year 4 | $8.20B | $5.80B |
| Year 5 | $8.57B | $5.55B |
| Year 6 | $8.95B | $5.32B |
| Year 7 | $9.34B | $5.09B |
| Year 8 | $9.76B | $4.88B |
| Year 9 | $10.19B | $4.67B |
| Year 10 | $10.64B | $4.47B |
| Terminal Value | $166.39B | $69.94B |
What Are MO's Key Financial Metrics?
Earnings & Growth
Current Price
$78.03
EPS (TTM)
$4.75
Forward P/E
13.2
Profit Margin
35.7%
Cash & Balance Sheet
Free Cash Flow
6.9B
EBITDA
12.6B
Book Value
-$1.34
Total Debt
24.1B
What Do Analysts Say About MO?
Low
$58.00
Average
$72.55
High
$85.00
Upside
-7.0%
MO Fair Value FAQ
What is the fair value of MO?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), MO's estimated fair value is $59.64. The stock is currently trading at $78.03, which makes it overvalued by our analysis.
How is MO's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is MO overvalued or undervalued?
Based on our analysis, MO is overvalued. The current price of $78.03 is 23.6% above our estimated fair value of $59.64.
What do Wall Street analysts say about MO?
11 analysts cover Altria Group Inc. with a consensus rating of "Hold." The average price target is $72.55, ranging from $58.00 to $85.00. This implies 7.0% downside from the current price.