What Is MO Fair Value?
Altria Group Inc. (MO) fair value estimate using multiple valuation models, updated daily.
As of September 15, 2026, Altria Group Inc. (MO) has a composite fair value estimate of $100.60 based on four valuation models: DCF (47% weight), Graham Number (0% weight), PEG (33% weight), and DDM (20% weight). The current market price is $69.81, suggesting the stock is undervalued by 44.1%.
Data as of September 15, 2026 (today)
Composite Fair Value
Undervalued3 of 4 models$100.60
vs. current price of $69.81(+44.1%)
How Is MO Fair Value Calculated?
Four independent models estimate what MO is worth. Each uses different inputs and assumptions. The composite blends them by weight.
MO Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
47% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$117.10
+67.7%Undervalued
Inputs used
DDM (Dividend Discount Model)
20% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$86.94
+24.5%Undervalued
Inputs used
MO Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
0% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
N/A
Requires positive EPS and book value. Altria Group Inc. currently has negative earnings, so the Graham formula cannot be applied.
Inputs used
PEG (Price/Earnings to Growth)
33% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$56.77
-18.7%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $69.81 is 67.7% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $9.38B | $8.79B |
| Year 2 | $9.75B | $8.57B |
| Year 3 | $10.14B | $8.36B |
| Year 4 | $10.55B | $8.16B |
| Year 5 | $10.98B | $7.96B |
| Year 6 | $11.42B | $7.76B |
| Year 7 | $11.87B | $7.57B |
| Year 8 | $12.35B | $7.38B |
| Year 9 | $12.85B | $7.20B |
| Year 10 | $13.36B | $7.02B |
| Terminal Value | $330.20B | $173.48B |
What Are MO's Key Financial Metrics?
Earnings & Growth
Current Price
$69.81
EPS (TTM)
$4.75
Forward P/E
11.9
Profit Margin
39.0%
Cash & Balance Sheet
Free Cash Flow
9B
EBITDA
15.7B
Book Value
-$1.60
Total Debt
24.6B
What Do Analysts Say About MO?
Low
$58.00
Average
$70.00
High
$82.00
Upside
+0.3%
MO Fair Value FAQ
What is the fair value of MO?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), MO's estimated fair value is $100.60. The stock is currently trading at $69.81, which makes it undervalued by our analysis.
How is MO's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is MO overvalued or undervalued?
Based on our analysis, MO is undervalued. The current price of $69.81 is 44.1% below our estimated fair value of $100.60.
What do Wall Street analysts say about MO?
11 analysts cover Altria Group Inc. with a consensus rating of "." The average price target is $70.00, ranging from $58.00 to $82.00. This implies 0.3% upside from the current price.