What Is NKE Fair Value?
Nike Inc. (NKE) fair value estimate using multiple valuation models, updated daily.
As of September 16, 2026, Nike Inc. (NKE) has a composite fair value estimate of $64.67 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $35.78, suggesting the stock is undervalued by 80.7%.
Data as of September 16, 2026 (today)
Composite Fair Value
Undervalued4 of 4 models$64.67
vs. current price of $35.78(+80.7%)
How Is NKE Fair Value Calculated?
Four independent models estimate what NKE is worth. Each uses different inputs and assumptions. The composite blends them by weight.
NKE Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$98.67
+175.8%Undervalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$67.99
+90.0%Undervalued
Inputs used
NKE Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$19.58
-45.3%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$35.78
-0.0%Fair Value
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $35.78 is 175.8% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $2.82B | $2.58B |
| Year 2 | $3.42B | $2.86B |
| Year 3 | $4.13B | $3.17B |
| Year 4 | $5.00B | $3.51B |
| Year 5 | $6.06B | $3.89B |
| Year 6 | $7.33B | $4.31B |
| Year 7 | $8.88B | $4.78B |
| Year 8 | $10.74B | $5.30B |
| Year 9 | $13.00B | $5.87B |
| Year 10 | $15.74B | $6.50B |
| Terminal Value | $239.18B | $98.79B |
What Are NKE's Key Financial Metrics?
Earnings & Growth
Current Price
$35.78
EPS (TTM)
$2.10
Forward P/E
15.6
Profit Margin
6.7%
Cash & Balance Sheet
Free Cash Flow
1.9B
EBITDA
4.9B
Book Value
$10.02
Total Debt
11B
What Do Analysts Say About NKE?
Low
$23.00
Average
$48.38
High
$94.00
Upside
+35.2%
NKE Fair Value FAQ
What is the fair value of NKE?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), NKE's estimated fair value is $64.67. The stock is currently trading at $35.78, which makes it undervalued by our analysis.
How is NKE's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is NKE overvalued or undervalued?
Based on our analysis, NKE is undervalued. The current price of $35.78 is 80.7% below our estimated fair value of $64.67.
What do Wall Street analysts say about NKE?
36 analysts cover Nike Inc. with a consensus rating of "Hold." The average price target is $48.38, ranging from $23.00 to $94.00. This implies 35.2% upside from the current price.