What Is NOW Fair Value?
ServiceNow Inc. (NOW) fair value estimate using multiple valuation models, updated daily.
As of August 1, 2026, ServiceNow Inc. (NOW) has a composite fair value estimate of $139.99 based on four valuation models: DCF (41% weight), Graham Number (29% weight), PEG (29% weight), and DDM (0% weight). The current market price is $111.23, suggesting the stock is undervalued by 25.9%.
Data as of August 1, 2026 (today)
Composite Fair Value
Undervalued3 of 4 models$139.99
vs. current price of $111.23(+25.9%)
How Is NOW Fair Value Calculated?
Four independent models estimate what NOW is worth. Each uses different inputs and assumptions. The composite blends them by weight.
NOW Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
41% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$220.66
+98.4%Undervalued
Inputs used
DDM (Dividend Discount Model)
0% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
N/A
This stock does not pay a dividend, so the DDM cannot be applied. The composite adjusts by redistributing this weight to the other models.
NOW Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
29% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$33.29
-70.1%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
29% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$79.24
-28.8%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $111.23 is 98.4% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $6.15B | $5.63B |
| Year 2 | $7.35B | $6.14B |
| Year 3 | $8.78B | $6.71B |
| Year 4 | $10.49B | $7.33B |
| Year 5 | $12.54B | $8.01B |
| Year 6 | $14.98B | $8.75B |
| Year 7 | $17.90B | $9.56B |
| Year 8 | $21.39B | $10.44B |
| Year 9 | $25.55B | $11.41B |
| Year 10 | $30.53B | $12.46B |
| Terminal Value | $455.11B | $185.74B |
What Are NOW's Key Financial Metrics?
Earnings & Growth
Current Price
$111.23
EPS (TTM)
$1.60
Forward P/E
22.2
Profit Margin
11.3%
Cash & Balance Sheet
Free Cash Flow
5.1B
EBITDA
2.9B
Book Value
$12.11
Total Debt
8.5B
What Do Analysts Say About NOW?
Low
$72.00
Average
$140.25
High
$248.00
Upside
+26.1%
NOW Fair Value FAQ
What is the fair value of NOW?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), NOW's estimated fair value is $139.99. The stock is currently trading at $111.23, which makes it undervalued by our analysis.
How is NOW's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is NOW overvalued or undervalued?
Based on our analysis, NOW is undervalued. The current price of $111.23 is 25.9% below our estimated fair value of $139.99.
What do Wall Street analysts say about NOW?
46 analysts cover ServiceNow Inc. with a consensus rating of "Strong Buy." The average price target is $140.25, ranging from $72.00 to $248.00. This implies 26.1% upside from the current price.