What Is NOW Fair Value?
ServiceNow Inc. (NOW) fair value estimate using multiple valuation models, updated daily.
As of October 31, 2026, ServiceNow Inc. (NOW) has a composite fair value estimate of $127.29 based on four valuation models: DCF (41% weight), Graham Number (29% weight), PEG (29% weight), and DDM (0% weight). The current market price is $105.12, suggesting the stock is undervalued by 21.1%.
Data as of October 31, 2026 (today)
Composite Fair Value
Undervalued3 of 4 models$127.29
vs. current price of $105.12(+21.1%)
How Is NOW Fair Value Calculated?
Four independent models estimate what NOW is worth. Each uses different inputs and assumptions. The composite blends them by weight.
NOW Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
41% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$200.38
+90.6%Undervalued
Inputs used
DDM (Dividend Discount Model)
0% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
N/A
This stock does not pay a dividend, so the DDM cannot be applied. The composite adjusts by redistributing this weight to the other models.
NOW Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
29% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$33.26
-68.4%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
29% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$69.48
-33.9%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $105.12 is 90.6% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $6.55B | $5.99B |
| Year 2 | $7.70B | $6.42B |
| Year 3 | $9.05B | $6.89B |
| Year 4 | $10.63B | $7.39B |
| Year 5 | $12.49B | $7.93B |
| Year 6 | $14.68B | $8.51B |
| Year 7 | $17.24B | $9.13B |
| Year 8 | $20.26B | $9.79B |
| Year 9 | $23.81B | $10.51B |
| Year 10 | $27.97B | $11.27B |
| Terminal Value | $408.67B | $164.67B |
What Are NOW's Key Financial Metrics?
Earnings & Growth
Current Price
$105.12
EPS (TTM)
$1.39
Forward P/E
21.7
Profit Margin
9.4%
Cash & Balance Sheet
Free Cash Flow
5.6B
EBITDA
3B
Book Value
$12.38
Total Debt
8.4B
What Do Analysts Say About NOW?
Low
$72.00
Average
$155.17
High
$266.00
Upside
+47.6%
NOW Fair Value FAQ
What is the fair value of NOW?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), NOW's estimated fair value is $127.29. The stock is currently trading at $105.12, which makes it undervalued by our analysis.
How is NOW's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is NOW overvalued or undervalued?
Based on our analysis, NOW is undervalued. The current price of $105.12 is 21.1% below our estimated fair value of $127.29.
What do Wall Street analysts say about NOW?
46 analysts cover ServiceNow Inc. with a consensus rating of "Strong Buy." The average price target is $155.17, ranging from $72.00 to $266.00. This implies 47.6% upside from the current price.