What Is PG Fair Value?
Procter & Gamble Company (PG) fair value estimate using multiple valuation models, updated daily.
As of October 31, 2026, Procter & Gamble Company (PG) has a composite fair value estimate of $99.83 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $161.57, suggesting the stock is overvalued by 38.2%.
Data as of October 31, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$99.83
vs. current price of $161.57(-38.2%)
How Is PG Fair Value Calculated?
Four independent models estimate what PG is worth. Each uses different inputs and assumptions. The composite blends them by weight.
PG Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$127.90
-20.8%Overvalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$97.02
-40.0%Overvalued
Inputs used
PG Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$60.67
-62.4%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$69.77
-56.8%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $161.57 is 20.8% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $13.11B | $12.33B |
| Year 2 | $13.59B | $12.02B |
| Year 3 | $14.08B | $11.71B |
| Year 4 | $14.59B | $11.42B |
| Year 5 | $15.12B | $11.13B |
| Year 6 | $15.67B | $10.85B |
| Year 7 | $16.24B | $10.57B |
| Year 8 | $16.83B | $10.30B |
| Year 9 | $17.44B | $10.04B |
| Year 10 | $18.07B | $9.79B |
| Terminal Value | $484.14B | $262.16B |
What Are PG's Key Financial Metrics?
Earnings & Growth
Current Price
$161.57
EPS (TTM)
$6.64
Forward P/E
21.8
Profit Margin
18.2%
Cash & Balance Sheet
Free Cash Flow
12.7B
EBITDA
25.1B
Book Value
$23.45
Total Debt
38.9B
What Do Analysts Say About PG?
Low
$151.00
Average
$173.65
High
$190.00
Upside
+7.5%
PG Fair Value FAQ
What is the fair value of PG?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), PG's estimated fair value is $99.83. The stock is currently trading at $161.57, which makes it overvalued by our analysis.
How is PG's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is PG overvalued or undervalued?
Based on our analysis, PG is overvalued. The current price of $161.57 is 38.2% above our estimated fair value of $99.83.
What do Wall Street analysts say about PG?
23 analysts cover Procter & Gamble Company with a consensus rating of "Buy." The average price target is $173.65, ranging from $151.00 to $190.00. This implies 7.5% upside from the current price.