What Is ROL Fair Value?
Rollins, Inc. (ROL) fair value estimate using multiple valuation models, updated daily.
As of August 29, 2026, Rollins, Inc. (ROL) has a composite fair value estimate of $16.53 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $36.38, suggesting the stock is overvalued by 54.6%.
Data as of August 29, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$16.53
vs. current price of $36.38(-54.6%)
How Is ROL Fair Value Calculated?
Four independent models estimate what ROL is worth. Each uses different inputs and assumptions. The composite blends them by weight.
ROL Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$21.77
-40.2%Overvalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$16.17
-55.5%Overvalued
Inputs used
ROL Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$8.85
-75.7%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$11.71
-67.8%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $36.38 is 40.2% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $540.9M | $499.4M |
| Year 2 | $583.1M | $497.0M |
| Year 3 | $628.6M | $494.7M |
| Year 4 | $677.7M | $492.4M |
| Year 5 | $730.6M | $490.1M |
| Year 6 | $787.6M | $487.8M |
| Year 7 | $849.1M | $485.5M |
| Year 8 | $915.4M | $483.2M |
| Year 9 | $986.8M | $480.9M |
| Year 10 | $1.06B | $478.7M |
| Terminal Value | $18.76B | $8.44B |
What Are ROL's Key Financial Metrics?
Earnings & Growth
Current Price
$36.38
EPS (TTM)
$1.11
Forward P/E
28.0
Profit Margin
13.6%
Cash & Balance Sheet
Free Cash Flow
501.7M
EBITDA
865M
Book Value
$2.97
Total Debt
1.1B
What Do Analysts Say About ROL?
Low
$32.00
Average
$45.59
High
$66.00
Upside
+25.3%
ROL Fair Value FAQ
What is the fair value of ROL?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), ROL's estimated fair value is $16.53. The stock is currently trading at $36.38, which makes it overvalued by our analysis.
How is ROL's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is ROL overvalued or undervalued?
Based on our analysis, ROL is overvalued. The current price of $36.38 is 54.6% above our estimated fair value of $16.53.
What do Wall Street analysts say about ROL?
17 analysts cover Rollins, Inc. with a consensus rating of "Hold." The average price target is $45.59, ranging from $32.00 to $66.00. This implies 25.3% upside from the current price.