What Is ROL Fair Value?
Rollins, Inc. (ROL) fair value estimate using multiple valuation models, updated daily.
As of July 16, 2026, Rollins, Inc. (ROL) has a composite fair value estimate of $22.40 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $43.76, suggesting the stock is overvalued by 48.8%.
Data as of July 16, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$22.40
vs. current price of $43.76(-48.8%)
How Is ROL Fair Value Calculated?
Four independent models estimate what ROL is worth. Each uses different inputs and assumptions. The composite blends them by weight.
ROL Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$30.42
-30.5%Overvalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$27.03
-38.2%Overvalued
Inputs used
ROL Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$8.97
-79.5%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$14.33
-67.3%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $43.76 is 30.5% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $581.4M | $536.5M |
| Year 2 | $648.3M | $551.9M |
| Year 3 | $722.9M | $567.8M |
| Year 4 | $806.1M | $584.2M |
| Year 5 | $898.8M | $601.0M |
| Year 6 | $1.00B | $618.3M |
| Year 7 | $1.12B | $636.1M |
| Year 8 | $1.25B | $654.4M |
| Year 9 | $1.39B | $673.2M |
| Year 10 | $1.55B | $692.6M |
| Terminal Value | $26.99B | $12.07B |
What Are ROL's Key Financial Metrics?
Earnings & Growth
Current Price
$43.76
EPS (TTM)
$1.08
Forward P/E
31.4
Profit Margin
13.8%
Cash & Balance Sheet
Free Cash Flow
521.4M
EBITDA
860.1M
Book Value
$2.87
Total Debt
1.1B
What Do Analysts Say About ROL?
Low
$46.00
Average
$61.13
High
$72.00
Upside
+39.7%
ROL Fair Value FAQ
What is the fair value of ROL?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), ROL's estimated fair value is $22.40. The stock is currently trading at $43.76, which makes it overvalued by our analysis.
How is ROL's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is ROL overvalued or undervalued?
Based on our analysis, ROL is overvalued. The current price of $43.76 is 48.8% above our estimated fair value of $22.40.
What do Wall Street analysts say about ROL?
16 analysts cover Rollins, Inc. with a consensus rating of "Buy." The average price target is $61.13, ranging from $46.00 to $72.00. This implies 39.7% upside from the current price.