What Is ROL Fair Value?
Rollins, Inc. (ROL) fair value estimate using multiple valuation models, updated daily.
As of October 14, 2026, Rollins, Inc. (ROL) has a composite fair value estimate of $16.27 based on four valuation models: DCF (41% weight), Graham Number (29% weight), PEG (29% weight), and DDM (0% weight). The current market price is $32.63, suggesting the stock is overvalued by 50.1%.
Data as of October 14, 2026 (today)
Composite Fair Value
Overvalued3 of 4 models$16.27
vs. current price of $32.63(-50.1%)
How Is ROL Fair Value Calculated?
Four independent models estimate what ROL is worth. Each uses different inputs and assumptions. The composite blends them by weight.
ROL Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
41% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$21.14
-35.2%Overvalued
Inputs used
DDM (Dividend Discount Model)
0% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
N/A
This stock does not pay a dividend, so the DDM cannot be applied. The composite adjusts by redistributing this weight to the other models.
ROL Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
29% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$8.83
-72.9%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
29% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$11.66
-64.3%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $32.63 is 35.2% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $538.0M | $497.1M |
| Year 2 | $576.9M | $492.6M |
| Year 3 | $618.5M | $488.1M |
| Year 4 | $663.2M | $483.6M |
| Year 5 | $711.1M | $479.2M |
| Year 6 | $762.5M | $474.8M |
| Year 7 | $817.6M | $470.4M |
| Year 8 | $876.7M | $466.1M |
| Year 9 | $940.0M | $461.8M |
| Year 10 | $1.01B | $457.6M |
| Terminal Value | $18.07B | $8.20B |
What Are ROL's Key Financial Metrics?
Earnings & Growth
Current Price
$32.63
EPS (TTM)
$1.10
Forward P/E
25.4
Profit Margin
13.6%
Cash & Balance Sheet
Free Cash Flow
501.7M
EBITDA
865M
Book Value
$2.97
Total Debt
1.1B
What Do Analysts Say About ROL?
Low
$27.00
Average
$41.59
High
$66.00
Upside
+27.5%
ROL Fair Value FAQ
What is the fair value of ROL?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), ROL's estimated fair value is $16.27. The stock is currently trading at $32.63, which makes it overvalued by our analysis.
How is ROL's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is ROL overvalued or undervalued?
Based on our analysis, ROL is overvalued. The current price of $32.63 is 50.1% above our estimated fair value of $16.27.
What do Wall Street analysts say about ROL?
17 analysts cover Rollins, Inc. with a consensus rating of "Hold." The average price target is $41.59, ranging from $27.00 to $66.00. This implies 27.5% upside from the current price.