What Is ROST Fair Value?
Ross Stores (ROST) fair value estimate using multiple valuation models, updated daily.
As of October 14, 2026, Ross Stores (ROST) has a composite fair value estimate of $186.34 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $225.68, suggesting the stock is overvalued by 17.4%.
Data as of October 14, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$186.34
vs. current price of $225.68(-17.4%)
How Is ROST Fair Value Calculated?
Four independent models estimate what ROST is worth. Each uses different inputs and assumptions. The composite blends them by weight.
ROST Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$259.45
+15.0%Fair Value
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$174.21
-22.8%Overvalued
Inputs used
ROST Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$64.54
-71.4%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$148.97
-34.0%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $225.68 is 15.0% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $2.34B | $2.15B |
| Year 2 | $2.74B | $2.31B |
| Year 3 | $3.20B | $2.49B |
| Year 4 | $3.75B | $2.68B |
| Year 5 | $4.38B | $2.88B |
| Year 6 | $5.13B | $3.09B |
| Year 7 | $6.00B | $3.33B |
| Year 8 | $7.02B | $3.58B |
| Year 9 | $8.21B | $3.85B |
| Year 10 | $9.60B | $4.14B |
| Terminal Value | $156.60B | $67.46B |
What Are ROST's Key Financial Metrics?
Earnings & Growth
Current Price
$225.68
EPS (TTM)
$8.27
Forward P/E
25.2
Profit Margin
10.8%
Cash & Balance Sheet
Free Cash Flow
2B
EBITDA
3.7B
Book Value
$21.09
Total Debt
4.7B
What Do Analysts Say About ROST?
Low
$187.00
Average
$268.61
High
$310.00
Upside
+19.0%
ROST Fair Value FAQ
What is the fair value of ROST?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), ROST's estimated fair value is $186.34. The stock is currently trading at $225.68, which makes it overvalued by our analysis.
How is ROST's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is ROST overvalued or undervalued?
Based on our analysis, ROST is overvalued. The current price of $225.68 is 17.4% above our estimated fair value of $186.34.
What do Wall Street analysts say about ROST?
18 analysts cover Ross Stores with a consensus rating of "Buy." The average price target is $268.61, ranging from $187.00 to $310.00. This implies 19.0% upside from the current price.