What Is SYF Fair Value?
Synchrony Financial (SYF) fair value estimate using multiple valuation models, updated daily.
As of July 16, 2026, Synchrony Financial (SYF) has a composite fair value estimate of $288.57 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $74.04, suggesting the stock is undervalued by 289.7%.
Data as of July 16, 2026 (today)
Composite Fair Value
Undervalued4 of 4 models$288.57
vs. current price of $74.04(+289.7%)
How Is SYF Fair Value Calculated?
Four independent models estimate what SYF is worth. Each uses different inputs and assumptions. The composite blends them by weight.
SYF Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$578.50
+681.3%Undervalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$14.73
-80.1%Overvalued
Inputs used
SYF Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$98.11
+32.5%Undervalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$94.50
+27.6%Undervalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $74.04 is 681.3% below this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $10.48B | $9.65B |
| Year 2 | $11.17B | $9.47B |
| Year 3 | $11.90B | $9.29B |
| Year 4 | $12.68B | $9.11B |
| Year 5 | $13.51B | $8.94B |
| Year 6 | $14.40B | $8.77B |
| Year 7 | $15.34B | $8.60B |
| Year 8 | $16.35B | $8.44B |
| Year 9 | $17.42B | $8.28B |
| Year 10 | $18.56B | $8.12B |
| Terminal Value | $311.12B | $136.14B |
What Are SYF's Key Financial Metrics?
Earnings & Growth
Current Price
$74.04
EPS (TTM)
$9.71
Forward P/E
6.9
Profit Margin
36.4%
Cash & Balance Sheet
Free Cash Flow
0
EBITDA
0
Book Value
$45.27
Total Debt
16.4B
What Do Analysts Say About SYF?
Low
$78.00
Average
$89.83
High
$103.00
Upside
+21.3%
SYF Fair Value FAQ
What is the fair value of SYF?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), SYF's estimated fair value is $288.57. The stock is currently trading at $74.04, which makes it undervalued by our analysis.
How is SYF's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is SYF overvalued or undervalued?
Based on our analysis, SYF is undervalued. The current price of $74.04 is 289.7% below our estimated fair value of $288.57.
What do Wall Street analysts say about SYF?
23 analysts cover Synchrony Financial with a consensus rating of "Buy." The average price target is $89.83, ranging from $78.00 to $103.00. This implies 21.3% upside from the current price.