What Is URI Fair Value?
United Rentals (URI) fair value estimate using multiple valuation models, updated daily.
As of August 29, 2026, United Rentals (URI) has a composite fair value estimate of $527.17 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $1,030.25, suggesting the stock is overvalued by 48.8%.
Data as of August 29, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$527.17
vs. current price of $1,030.25(-48.8%)
How Is URI Fair Value Calculated?
Four independent models estimate what URI is worth. Each uses different inputs and assumptions. The composite blends them by weight.
URI Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$489.75
-52.5%Overvalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$133.09
-87.1%Overvalued
Inputs used
URI Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$404.87
-60.7%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$817.32
-20.7%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $1030.25 is 52.5% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $2.18B | $1.94B |
| Year 2 | $2.54B | $2.01B |
| Year 3 | $2.97B | $2.09B |
| Year 4 | $3.46B | $2.17B |
| Year 5 | $4.03B | $2.25B |
| Year 6 | $4.70B | $2.33B |
| Year 7 | $5.48B | $2.42B |
| Year 8 | $6.39B | $2.51B |
| Year 9 | $7.45B | $2.61B |
| Year 10 | $8.69B | $2.71B |
| Terminal Value | $90.20B | $28.09B |
What Are URI's Key Financial Metrics?
Earnings & Growth
Current Price
$1,030.25
EPS (TTM)
$41.31
Forward P/E
18.0
Profit Margin
15.7%
Cash & Balance Sheet
Free Cash Flow
1.7B
EBITDA
4.7B
Book Value
$147.97
Total Debt
15.4B
What Do Analysts Say About URI?
Low
$950.00
Average
$1,272.43
High
$1,610.00
Upside
+23.5%
URI Fair Value FAQ
What is the fair value of URI?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), URI's estimated fair value is $527.17. The stock is currently trading at $1,030.25, which makes it overvalued by our analysis.
How is URI's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is URI overvalued or undervalued?
Based on our analysis, URI is overvalued. The current price of $1,030.25 is 48.8% above our estimated fair value of $527.17.
What do Wall Street analysts say about URI?
21 analysts cover United Rentals with a consensus rating of "Buy." The average price target is $1,272.43, ranging from $950.00 to $1,610.00. This implies 23.5% upside from the current price.