What Is URI Fair Value?
United Rentals (URI) fair value estimate using multiple valuation models, updated daily.
As of July 16, 2026, United Rentals (URI) has a composite fair value estimate of $417.55 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $1,047.28, suggesting the stock is overvalued by 60.1%.
Data as of July 16, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$417.55
vs. current price of $1,047.28(-60.1%)
How Is URI Fair Value Calculated?
Four independent models estimate what URI is worth. Each uses different inputs and assumptions. The composite blends them by weight.
URI Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$350.42
-66.5%Overvalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$109.70
-89.5%Overvalued
Inputs used
URI Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$390.79
-62.7%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$636.42
-39.2%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $1047.28 is 66.5% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $2.12B | $1.89B |
| Year 2 | $2.41B | $1.90B |
| Year 3 | $2.73B | $1.92B |
| Year 4 | $3.09B | $1.94B |
| Year 5 | $3.51B | $1.95B |
| Year 6 | $3.98B | $1.97B |
| Year 7 | $4.51B | $1.99B |
| Year 8 | $5.12B | $2.00B |
| Year 9 | $5.80B | $2.02B |
| Year 10 | $6.58B | $2.04B |
| Terminal Value | $67.96B | $21.06B |
What Are URI's Key Financial Metrics?
Earnings & Growth
Current Price
$1,047.28
EPS (TTM)
$38.44
Forward P/E
19.4
Profit Margin
15.3%
Cash & Balance Sheet
Free Cash Flow
1.9B
EBITDA
4.5B
Book Value
$142.96
Total Debt
15B
What Do Analysts Say About URI?
Low
$715.00
Average
$1,154.86
High
$1,550.00
Upside
+10.3%
URI Fair Value FAQ
What is the fair value of URI?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), URI's estimated fair value is $417.55. The stock is currently trading at $1,047.28, which makes it overvalued by our analysis.
How is URI's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is URI overvalued or undervalued?
Based on our analysis, URI is overvalued. The current price of $1,047.28 is 60.1% above our estimated fair value of $417.55.
What do Wall Street analysts say about URI?
21 analysts cover United Rentals with a consensus rating of "Buy." The average price target is $1,154.86, ranging from $715.00 to $1,550.00. This implies 10.3% upside from the current price.