What Is URI Fair Value?
United Rentals (URI) fair value estimate using multiple valuation models, updated daily.
As of October 14, 2026, United Rentals (URI) has a composite fair value estimate of $619.84 based on four valuation models: DCF (41% weight), Graham Number (29% weight), PEG (29% weight), and DDM (0% weight). The current market price is $1,034.81, suggesting the stock is overvalued by 40.1%.
Data as of October 14, 2026 (today)
Composite Fair Value
Overvalued3 of 4 models$619.84
vs. current price of $1,034.81(-40.1%)
How Is URI Fair Value Calculated?
Four independent models estimate what URI is worth. Each uses different inputs and assumptions. The composite blends them by weight.
URI Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
41% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$511.50
-50.6%Overvalued
Inputs used
DDM (Dividend Discount Model)
0% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
N/A
This stock does not pay a dividend, so the DDM cannot be applied. The composite adjusts by redistributing this weight to the other models.
URI Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
29% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$406.70
-60.7%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
29% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$858.27
-17.1%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $1034.81 is 50.6% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $2.19B | $1.95B |
| Year 2 | $2.57B | $2.03B |
| Year 3 | $3.02B | $2.12B |
| Year 4 | $3.54B | $2.21B |
| Year 5 | $4.15B | $2.30B |
| Year 6 | $4.87B | $2.40B |
| Year 7 | $5.71B | $2.50B |
| Year 8 | $6.69B | $2.61B |
| Year 9 | $7.85B | $2.72B |
| Year 10 | $9.20B | $2.83B |
| Terminal Value | $94.34B | $29.05B |
What Are URI's Key Financial Metrics?
Earnings & Growth
Current Price
$1,034.81
EPS (TTM)
$41.59
Forward P/E
17.9
Profit Margin
15.7%
Cash & Balance Sheet
Free Cash Flow
1.7B
EBITDA
4.7B
Book Value
$147.97
Total Debt
15.4B
What Do Analysts Say About URI?
Low
$950.00
Average
$1,261.10
High
$1,610.00
Upside
+21.9%
URI Fair Value FAQ
What is the fair value of URI?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), URI's estimated fair value is $619.84. The stock is currently trading at $1,034.81, which makes it overvalued by our analysis.
How is URI's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is URI overvalued or undervalued?
Based on our analysis, URI is overvalued. The current price of $1,034.81 is 40.1% above our estimated fair value of $619.84.
What do Wall Street analysts say about URI?
21 analysts cover United Rentals with a consensus rating of "Buy." The average price target is $1,261.10, ranging from $950.00 to $1,610.00. This implies 21.9% upside from the current price.