What Is ZBRA Fair Value?
Zebra Technologies (ZBRA) fair value estimate using multiple valuation models, updated daily.
As of July 16, 2026, Zebra Technologies (ZBRA) has a composite fair value estimate of $231.92 based on four valuation models: DCF (41% weight), Graham Number (29% weight), PEG (29% weight), and DDM (0% weight). The current market price is $255.17, suggesting the stock is fair value by 9.1%.
Data as of July 16, 2026 (today)
Composite Fair Value
Fair Value3 of 4 models$231.92
vs. current price of $255.17(-9.1%)
How Is ZBRA Fair Value Calculated?
Four independent models estimate what ZBRA is worth. Each uses different inputs and assumptions. The composite blends them by weight.
ZBRA Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
41% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$211.51
-17.1%Overvalued
Inputs used
DDM (Dividend Discount Model)
0% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
N/A
This stock does not pay a dividend, so the DDM cannot be applied. The composite adjusts by redistributing this weight to the other models.
ZBRA Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
29% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$173.05
-32.2%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
29% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$267.13
+4.7%Fair Value
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $255.17 is 17.1% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $639.5M | $573.3M |
| Year 2 | $731.5M | $587.9M |
| Year 3 | $836.8M | $602.9M |
| Year 4 | $957.3M | $618.3M |
| Year 5 | $1.10B | $634.1M |
| Year 6 | $1.25B | $650.3M |
| Year 7 | $1.43B | $666.9M |
| Year 8 | $1.64B | $683.9M |
| Year 9 | $1.88B | $701.4M |
| Year 10 | $2.15B | $719.3M |
| Terminal Value | $24.31B | $8.15B |
What Are ZBRA's Key Financial Metrics?
Earnings & Growth
Current Price
$255.17
EPS (TTM)
$8.11
Forward P/E
12.3
Profit Margin
7.5%
Cash & Balance Sheet
Free Cash Flow
559M
EBITDA
1B
Book Value
$71.72
Total Debt
2.8B
What Do Analysts Say About ZBRA?
Low
$292.02
Average
$333.18
High
$400.00
Upside
+30.6%
ZBRA Fair Value FAQ
What is the fair value of ZBRA?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), ZBRA's estimated fair value is $231.92. The stock is currently trading at $255.17, which makes it fair value by our analysis.
How is ZBRA's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is ZBRA overvalued or undervalued?
Based on our analysis, ZBRA is fair value. The current price of $255.17 is 9.1% above our estimated fair value of $231.92.
What do Wall Street analysts say about ZBRA?
17 analysts cover Zebra Technologies with a consensus rating of "Buy." The average price target is $333.18, ranging from $292.02 to $400.00. This implies 30.6% upside from the current price.