What Is CLX Fair Value?
Clorox (CLX) fair value estimate using multiple valuation models, updated daily.
As of August 29, 2026, Clorox (CLX) has a composite fair value estimate of $67.32 based on four valuation models: DCF (35% weight), Graham Number (25% weight), PEG (25% weight), and DDM (15% weight). The current market price is $102.53, suggesting the stock is overvalued by 34.3%.
Data as of August 29, 2026 (today)
Composite Fair Value
Overvalued4 of 4 models$67.32
vs. current price of $102.53(-34.3%)
How Is CLX Fair Value Calculated?
Four independent models estimate what CLX is worth. Each uses different inputs and assumptions. The composite blends them by weight.
CLX Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
35% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$76.92
-25.0%Overvalued
Inputs used
DDM (Dividend Discount Model)
15% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$124.47
+21.4%Undervalued
Inputs used
CLX Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
25% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
$9.86
-90.4%Overvalued
Inputs used
PEG (Price/Earnings to Growth)
25% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$58.07
-43.4%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $102.53 is 25.0% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $469.5M | $441.4M |
| Year 2 | $500.8M | $442.5M |
| Year 3 | $534.1M | $443.6M |
| Year 4 | $569.6M | $444.8M |
| Year 5 | $607.4M | $445.9M |
| Year 6 | $647.8M | $447.0M |
| Year 7 | $690.9M | $448.2M |
| Year 8 | $736.9M | $449.3M |
| Year 9 | $785.9M | $450.5M |
| Year 10 | $838.1M | $451.6M |
| Terminal Value | $22.15B | $11.93B |
What Are CLX's Key Financial Metrics?
Earnings & Growth
Current Price
$102.53
EPS (TTM)
$4.76
Forward P/E
16.3
Profit Margin
8.7%
Cash & Balance Sheet
Free Cash Flow
110.4M
EBITDA
1.1B
Book Value
$0.74
Total Debt
5.6B
What Do Analysts Say About CLX?
Low
$77.00
Average
$101.65
High
$154.00
Upside
-0.9%
CLX Fair Value FAQ
What is the fair value of CLX?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), CLX's estimated fair value is $67.32. The stock is currently trading at $102.53, which makes it overvalued by our analysis.
How is CLX's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is CLX overvalued or undervalued?
Based on our analysis, CLX is overvalued. The current price of $102.53 is 34.3% above our estimated fair value of $67.32.
What do Wall Street analysts say about CLX?
17 analysts cover Clorox with a consensus rating of "Hold." The average price target is $101.65, ranging from $77.00 to $154.00. This implies 0.9% downside from the current price.