What Is CLX Fair Value?
Clorox (CLX) fair value estimate using multiple valuation models, updated daily.
As of July 16, 2026, Clorox (CLX) has a composite fair value estimate of $82.61 based on four valuation models: DCF (47% weight), Graham Number (0% weight), PEG (33% weight), and DDM (20% weight). The current market price is $96.95, suggesting the stock is fair value by 14.8%.
Data as of July 16, 2026 (today)
Composite Fair Value
Fair Value3 of 4 models$82.61
vs. current price of $96.95(-14.8%)
How Is CLX Fair Value Calculated?
Four independent models estimate what CLX is worth. Each uses different inputs and assumptions. The composite blends them by weight.
CLX Intrinsic Value
Forward-looking models based on future cash flows
DCF (Discounted Cash Flow)
47% weightEstimates how much cash the company will generate over the next 10 years, then calculates what all that future cash is worth in today's dollars. Includes a 15% safety cushion. Try the standalone DCF calculator →
$82.90
-14.5%Fair Value
Inputs used
DDM (Dividend Discount Model)
20% weightIf a company pays you dividends, this model asks: how much are all those future dividend payments worth today? Only works for stocks that pay dividends. Try the intrinsic value calculator →
$93.33
-3.7%Fair Value
Inputs used
CLX Fair Value
Current fundamentals: earnings, assets, and growth rate
Graham Number (Value Investing)
0% weightCreated by legendary investor Benjamin Graham. It looks at two things: how much the company earns (EPS) and what its assets are worth (Book Value), then calculates the maximum price a careful investor should pay. Try the fair value calculator →
N/A
Requires positive EPS and book value. Clorox currently has negative earnings, so the Graham formula cannot be applied.
Inputs used
PEG (Price/Earnings to Growth)
33% weightChecks if you're paying a fair price for the company's growth. A fast-growing company deserves a higher price than a slow one. This model finds the right price based on how fast earnings are growing.
$55.30
-43.0%Overvalued
Inputs used
What If You Change the Assumptions?
Drag the sliders to test different scenarios. Tap the ? buttons to learn what each input means.
Your DCF Fair Value
Current price $96.95 is 14.5% above this estimate
View 10-year cash flow projections
| Year | Projected FCF (Free Cash Flow) | Present Value |
|---|---|---|
| Year 1 | $619.6M | $582.0M |
| Year 2 | $632.0M | $557.7M |
| Year 3 | $644.7M | $534.3M |
| Year 4 | $657.6M | $511.9M |
| Year 5 | $670.7M | $490.5M |
| Year 6 | $684.1M | $469.9M |
| Year 7 | $697.8M | $450.2M |
| Year 8 | $711.8M | $431.4M |
| Year 9 | $726.0M | $413.3M |
| Year 10 | $740.5M | $396.0M |
| Terminal Value | $19.17B | $10.25B |
What Are CLX's Key Financial Metrics?
Earnings & Growth
Current Price
$96.95
EPS (TTM)
$6.29
Forward P/E
16.0
Profit Margin
11.2%
Cash & Balance Sheet
Free Cash Flow
62.8M
EBITDA
1.3B
Book Value
-$0.55
Total Debt
4.5B
What Do Analysts Say About CLX?
Low
$77.00
Average
$104.47
High
$155.00
Upside
+7.8%
CLX Fair Value FAQ
What is the fair value of CLX?
Based on our composite model (DCF 35%, Graham 25%, PEG 25%, DDM 15%), CLX's estimated fair value is $82.61. The stock is currently trading at $96.95, which makes it fair value by our analysis.
How is CLX's fair value calculated?
We use four valuation methods: Discounted Cash Flow (DCF), Graham Number, PEG-based Fair Value, and Dividend Discount Model (for dividend-paying stocks). The composite score weights DCF at 35%, Graham and PEG at 25% each, and DDM at 15%. When a model can't be applied, its weight is redistributed proportionally.
Is CLX overvalued or undervalued?
Based on our analysis, CLX is fair value. The current price of $96.95 is 14.8% above our estimated fair value of $82.61.
What do Wall Street analysts say about CLX?
17 analysts cover Clorox with a consensus rating of "Hold." The average price target is $104.47, ranging from $77.00 to $155.00. This implies 7.8% upside from the current price.